A day after Reebok drops Rick Ross as their Spokesperson and Endorser, Ross releases an official apology. Reebok cancelled the endorsement deal for Ross’ questionable lyrics in his featured verse on Rocko’s song “U.O.E.N.O”.
What exactly did Rick Ross say? “Put Molly all in the champagne. She ain’t even know it. I took her home and I enjoy that. She ain’t even know it.” Reebok answered with these words “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.” Below is Ross’ official apology that he released today.
“Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize. To every woman that has felt the sting of abuse, I apologize. I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it’s wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it.”
In that very same verse, Rick Ross also said “I’ll die over these Reebok’s, You ain’t even know it.”